Can background music in retail stores, restaurants or nightclubs exert any influence on consumer choice or behaviour? While consumers would …

Interestingly, traditional market research may have asked the consumer “why did you select that product over another” or “did the …

Online  purchasing behaviour is highly sensitive to Facebook and Twitter icons often located near product information suggests recent research. When …

Specific brain regions maybe extra sensitive to futuristic ads and billboards that show consumers engaging with a brand.  The psychological …